Friday, March 1, 2013

New 7 Eleven Branding

7eleven brand takes a retro approach. Dark green and stripy patterns with a hint of "7" are just some reminder of good old 70s graphic designs. Too bad you can only see this Stockholm, where people are not afraid of bold colors. Don't go look for 7eleven here in the US, all you'll see is just white and fluorescent.

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