Friday, February 3, 2012

Saul Bass Pitch Video for Bell System Logo Redesign

A film from AT&T archives. This film was made by his company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many were—including, most memorably, the telephone vans and hardhat designs of the 1970s. He designed down to the details, showcasing in this film a myriad of ideas, right down to the yellow pages book designs, cufflinks for executives, and flags.

Bass' other very recognizable logo designs that persist today include those for Minolta, Girl Scouts of America, Avery International, Geffen Records, Warner Int'l, and many more. Bass' design for AT&T was the foundation for the logo that the company has today, redesigned in 2005 by Interbrand.



Produced by Saul Bass

Footage courtesy of AT&T Archives and History Center, Warren, NJ

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