Missoni for Target, seriously?

I don't understand what's the hype about Missoni for Target. (Sorry, they look like a knock off to me) Just a day of its launch, everything is sold out! In fact, some stuff was sold out in a matter of hours.

(Above) Classic Missoni you would find in Neiman Marcus

(Above) Target Missoni
photo via chicagotribune, landoftheloud