Tuesday, June 14, 2011

Current TV new logo

I remember working on a pitch for Current TV branding couple years back. No wonder our stuff didn't get picked. Not only because I had half a day to spend on designing and coming up with all the net work IDs, but also our stuff sucked compare to this. The best net work re-designed logo I've seen in a long time. The execution is dynamic, bold, and innovative without feeling like it’s trying hard to be cool and relevant.


















The new identity has been designed by Wolff Olins with motion assistance by Ghava, the on-air look is by loyalkaspar, and web design by Code and Theory.

The previous identity was designed by Meta Design and Peter Saville.

via thegraffik
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